Stratégies
2007
-
Disponible - A partir du 25 août 2025 - 655(058) STR Année 2017
Recherche simple :
Stratégies
2007
Disponible - A partir du 25 août 2025 - 655(058) STR Année 2017
par Lefèvre, Sylvain A.
PUF
2011 -
Disponible - A partir du 25 août 2025 - 365.9 LEF
Résumé : L'auteur met en lumière les enjeux et tensions nés du recours au marketing direct dans les ONG et s'interroge sur l'utilisation de méthodes managériales par ces organisations militantes.
Résumé : The name 'Hey', is not only a moniker for the company, but an ethos - a smile, a surprise, a welcome shock to the system - and every form of communication that comes out of their studio adheres to this. One of the most innovative and celebrated European design agencies of recent years, Hey are capable of working in a variety of mediums and fields, uniting both spheres of graphic design and illustration seamlessly. The work and accompanying text within this book, covering clients such as Monocle, Paypal, Nokia and Uniqlo, as well as the promotional pieces and illustrations, were selected to help demonstrate this versatility and to give an insight into how the studio's ideas are hatched and their problems solved